Harley-Davidson Harley Davidson Motorcycles Bikes Bikers Harley Owners Group Choppers Custom Bikes
Links News Contact Us About us Privacy Terms FAQ Add feedback Invite a friend Bookmark
Home Members Blogs Photos Videos Music Groups Classifieds Events Polls Forums Articles Boards chat
News
Recession hits Harley-Davidson
07-16-09 10:22

Harley-Davidson (HOG) aficionados were not buying new bikes in the second quarter.

Posted by Elizabeth Strott on Thursday, July 16, 2009 10:00 AM on MSN.com

 

Harley-Davidson (HOG) aficionados were not buying new bikes in the second quarter.
 
The motorcycle maker this morning said net income plunged 91% to $19.8 million, or 8 cents per share, from $222.8 million, or 95 cents per share, in the same period last year. Revenue fell 27% to $1.15 billion.
 
Analysts were looking for earnings of 24 cents per share on revenue of 1.15 billion.
 
The company said this morning that it plans to cut an additional 700 hourly and 300 salaried employees as it tries to deal with tanking demand for its high-end bikes -- a Harley can cost $20,000 or more. Earlier this year, Harley said it planned to cut between 1,400 and 1,500 hourly positions and about 300 salaried positions.
 
Global retail-unit sales of new Harley-Davidson motorcycles fell 30% in the second quarter. The company also lowered its 2009 expectations for shipments; it now plans to ship 212,000 to 228,000 motorcycles to dealers and distributors worldwide this year, which is a 25% to 30% drop from the number shipped in 2008.
 
Shares of Harley-Davidson were down 47 cents, or 2.7%, to $17.02 this morning.

Powered by:
Copyright © 2008-2013 HOGConnect.com